Top 5 Fashion Games on iOS in Sweden: Q2 2021 Performance

During the second quarter of 2021, the top fashion games on iOS in Sweden exhibited varied performance trends in terms of downloads, revenue, and active users, according to data from Sensor Tower.

Hair Challenge by Rollic Games saw a strong start with downloads peaking at approximately 26.8K in mid-April. However, by the end of June, downloads had tapered to around 6.3K. The app’s revenue remained modest, peaking at about $26 during the week of May 10. Meanwhile, weekly active users peaked at about 60.3K in early May, before gradually declining to approximately 36.6K by the end of June.

Bag to Fit from Voodoo experienced a significant surge in downloads, reaching approximately 27.9K in mid-June. The app's revenue also saw a slight increase, peaking at around $30 in the same period. Active users increased notably, starting from 1.9K in mid-May and reaching around 43.6K by late June.

Project Makeover by Magic Tavern, Inc. maintained steady revenue throughout the quarter, with weekly figures hovering around $11K to $17.5K. Downloads fluctuated, with a peak of approximately 7.4K in mid-April. Active users showed a slight decline from around 29.3K in late March to about 28.7K by the end of June.

Makeover Studio 3D by Kwalee Ltd observed a steady rise in revenue, peaking at about $71 in late May. Downloads peaked at approximately 10.8K in mid-April, while active users saw a gradual increase, peaking at around 11.4K in late April before declining toward the end of the quarter.

High Heels!, another title from Rollic Games, experienced a decrease in downloads, starting at around 7.8K in early April and falling to about 1.4K by the end of June. Revenue peaked at $63 in early May. Active users declined from approximately 27.1K in mid-April to around 12.3K by the end of June.

For more detailed insights and analysis, visit Sensor Tower's website.